Barbara A. Trujillo is the founder of Trujillo Advisory Group and a leader in customer experience and operations with over 30 years of experience in automotive retail, OEM organizations, and startup environments.
Throughout her career, she has built and led organizations focused on strengthening customer relationships, developed contact center operations, and supported service and retail teams during periods of growth and transformation. Her extensive leadership experience spans both legacy automotive companies and emerging startups, providing her with a unique perspective on operational excellence, customer engagement, and organizational performance.
Barbara’s work is centered on providing strategic advisory to help organizations align leadership, operational processes, and customer experience strategy. She is recognized for her collaborative leadership style and her ability to work alongside teams to create practical solutions that benefit both employees and the customers they serve, engaging teams and organizations in both English and Spanish.
The vision behind Trujillo Advisory Group is straightforward: organizations achieve operational excellence when strong leadership, operational clarity, and a strategic advisory approach to customer relationships work in harmony.
In many industries today, businesses prioritize growth and sales; however, the long-term strength of any organization is fundamentally built on robust customer relationships and operational consistency. When service teams, contact centers, and leadership teams align with a shared commitment to enhancing the customer experience, organizations foster stronger loyalty, cultivate healthier cultures, and achieve more sustainable performance.
Trujillo Advisory Group is dedicated to helping organizations establish these essential foundations for operational excellence.
The approach is grounded in collaboration and practical execution, with a strong focus on operational excellence. Instead of relying on generic consulting models, Barbara partners closely with leadership teams and operational leaders to grasp the unique dynamics of each organization. The emphasis is on identifying opportunities within service operations, enhancing customer relationships, and optimizing customer experience strategy and contact center performance. This approach not only boosts employee engagement but also ensures that customers feel supported throughout their journey. By merging operational discipline with relationship-driven leadership, the goal is to provide strategic advisory to help organizations create environments where teams excel and customers receive exceptional support at every stage of their experience.
I believe the most meaningful work we do is rooted in people. How we lead them, how we serve them, and how we make them feel.
That belief started long before my career. As the daughter of immigrant entrepreneurs, I grew up watching my parents build a business from the ground up, where respect, hard work, accountability, and pride in what you do were simply a way of life. That foundation continues to shape how I lead, how I serve, and how I show up for the organizations and people I work with everyday.
I'm the founder of Trujillo Advisory Group, with over 30 years of experience across automotive retail, OEM organizations, and startup environments.
Throughout my career, I’ve built and led organizations focused on strengthening customer relationships, developing contact center operations, and supporting service and retail teams through periods of growth and transformation. My experience spans both legacy automotive companies and emerging startups, giving me a unique perspective on operational excellence, customer engagement, and organizational performance.
My work is centered on providing strategic advisory that helps organizations align leadership, operational processes, and customer experience strategy. I believe in a collaborative, hands-on approach, working alongside teams to create practical, sustainable solutions that elevate performance, engage employees, and deliver meaningful experiences for both the employees and the customers they serve.
I’m passionate about developing people, strengthening culture, and driving performance in a way that is both human and results-driven. I work with organizations nationally and globally, engaging teams in both English and Spanish.
At the heart of every great operation is a meaningful human experience.
Theodore Roosevelt
